Katherine Fielding

I was tasked with creating numerous email graphics for MJ Hegar's Senate campaign. These graphics largely had the goal of bringing in donors, so they had to be eye catching and set apart from traditional campaign ads. Using cartoon-style imagery and fun animation, these ads pack more interest than an average donation ask. They also focus on some of Hegar's most notable characteristics, such as her background as an Air Force helicopter pilot and her motorcycle that was featured in many ads to capture her self proclaimed "proud, ass-kicking, motorcycle-riding Texas Democrat" spirit. Hegar's campaign raised $13.5 million, almost double that of her opponent.