top of page
UNFCU
The United Nations Federal Credit Union (UNFCU) came to us looking for a complete overhaul of their website. They felt their existing website, and the visual brand it was built upon, did not reflect their brand pillars. They sought a redesign that embodied peace of mind—a reflection of the security and safety they want their clients to take away—and felt elite—an acknowledgment of the work their members do as UN employees.
I established the style tile with oversight from a creative director and then partnered with another designer to design the components for this website, with each of us fully owning a set of components and pages. View the full site here.
The homepage hero aimed to strike a tone of calmness and serenity. Circle motifs represent a globe shape and subconsciously impart a feeling of balance and security. The mission is given visual prominence and leads viewers into recommended actions.
Tone-on-tone color blocking visually divides the page into digestible sections without creating harsh division between content blocks.
Flexible components like CTA blocks and cards follow a consistent grid system and maintain a simple and elegant visual style. This allows components to work seamlessly from page to page.
The financial wellness section is the hub for articles on the site. The dropdown menu is integrated into the copy and allows users to quickly find what they are looking for.
Featured content is given a special treatment, with the dark blue occupying larger visual weight to encourage users to browse the curated selection of articles.
The card grid balances a clear division between content while feeling light and airy enough to avoid visual clutter.
The Credit Card page showcases the products UNFCU offers and aims to be highly informational, yet easily digestible. The top of the page gives a quick overview, including a short blurb on the card offerings and a high-level explanation of card benefits.
.jpg)
Because the style tiles were not only the foundation for the website but for the updated brand overall, the client wanted an iterative and collaborative process. We began with 3 design directions, from which they chose the left most design. The center is an iteration on that based on client feedback, and the third is the final, approved style tile.
These three snapshots show the website as it existed at project kickoff. Information hierarchy was unclear, it lacked visual elegance and refinement, and in many places, felt dense and overwhelming.
bottom of page